Summer always sizzles with energy. This season, ABS-CBN’s Station ID shows how such vigor can be used to help make the country a better place. In the colorful music video, stars and news and current affairs personalities will be seen building homes for the poor, cleaning a river and the sea, sweeping streets, feeding children, among many other community activities.
They will also be dancing to a lively song performed by the ASAP ‘09 Kanto Boys Billy Crawford, John Lloyd Cruz, Luis Manzano and Vhong Navarro. The song, written by Robert Labayen and Peewee Gonzales with music by Star Records’ Christian Martinez, is about “spreading love and care everyday and everywhere.”
ABS-CBN chose the socially relevant theme recognizing the hard times brought about by the global recession. The creators of the summer station ID believe that the scarcity of material wealth can be overcome by an abundance of generosity and concern for one another. That is also why the company’s TV channel is using the battle cry “Kayang-Kaya Natin, Kapamilya” for the whole year.
Guided by the unchanging motto “In the Service of the Filipino Worldwide,” ABS-CBN has always been engaged in a lot of public service programs. Last year, ABS-CBN launched Bayanijuan as its banner project tying together all of the company’s work in protecting the rights and welfare of children, saving the environment, providing educational tools, rebuilding disaster-hit communities and empowering the poor through sustainable livelihood programs. All of these projects are done with the help of donors, partners and volunteers from both the government and private sectors.
The summer station ID was created by ABS-CBN’s Creative Communications Management Team. The project was led by Johnny de los Santos, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez and Dang Baldonado. It is directed by Paolo Ramos and Peewee Gonzales. Other members are Jimmy Porca, Project Coordinator; Wowie Hao, Cinematographer; Sam Esquillon, Production Designer; Rap Dela Rea, Editor; Maribeth Bichara, Choreographer; Rosalie David, Caster; Marvin Bragas, Location manager.
Don’t miss ABS-CBN’s summer station ID launch on ASAP ’09 this Sunday (March 22) and see how moving in unison this summer can be fun and fruitful.